Retail Bakery Franchising. The success of retail chains in Thailand’s bakery
landscape has been exceptional, from home grown entrepreneurs such as S&P
and Coffee Beans by Dao, to regional players such as Thai Yamazaki, BreadTalk
and Secret Recipe, and global businesses such as the donut chains. Underlying
growth of these players combined was in double digits over the past five years
and is expected to continue in the medium term. Thus there are vast
opportunities for retail bakery franchising. Important pointers for potential
investors include: first and foremost – location; second, smart choice of bakery
delights that appeal to local consumers and expat community; and third, ability to
find competent and loyal employees.
We expect the Thai market to be receptive for typical Dutch franchise concepts
like ‘het Stoepje,’ ‘Bakker Bart’ and others.