The macro-environment includes all the factors that are influencing indirectly, on the long term
and with weak intensity, generating business opportunities for the company or, alternatively,
threatening and forcing the organization to adapt, with no possibility of a direct influence of these
factors. The macro-environment components are: the demographic environment, the economic
environment, the technologic environment, the cultural environment, the politics environment,
Situation analysis:
Macro-environment
Micro-environment
Internal environment
Strategic implementation:
Tactical plans
Organizational structure
Organizational culture
Strategic option:
Segmentation
Targeting and positioning
Market strategy
the legal and institutional environment, and the natural-geographic environment