The Vlasic brand had a long heritage of being the number one pickle brand in America. The founders of the product line were Polish immigrants who sold their pickles through a dairy and food distributor in Detroit. From a creamery business to a full-scale manufacturing operation, the Vlasic brand was built on product quality and strong advertising and promotion. An advertising campaign developed in 1974 featured a stork delivering the message, “Vlasic is the besttasting pickle I ever heard!” This campaign helped give the brand a national identity.