3- Social Media: Social Media’s main purpose is providing “information” about your products, services, and enterprise, and other people’s opinions about all three. As Bob has discussed in a number of articles, social media is not only growing at a rapid rate, it is becoming a resource for consumer/buyers to research the potential product or service way before your enterprise is even aware of the buyer’s interest. Key advice here is to at least monitor these activities, respond to viewer’s comments, especially if there is bad publicity. Common mistakes are not engaging in one form of these activities, becoming defensive about social remarks and not gathering this information for future products or services.