Focus group participants won’t have a chance to see the questions
they are being asked. So, to make sure they understand and can
fully respond to the questions posed, questions should be:
Short and to the point
Focused on one dimension each
Unambiguously worded
Open-ended or sentence completion types
Non-threatening or embarrassing
Worded in a way that they cannot be answered with a
simple “yes” or “no” answer (use “why” and “how” instead)