Nursing identities recoverable from the texts of YouTube images
propagate both favourable and derogatory nursing stereotypes. To mitigate the
effects of unfavourable nursing stereotypes in such areas as interprofessional
working and clinical decision-making, nursing professional bodies need to act
to protect the profession from unduly immoderate representations of the nurse and
to support nurses in their efforts to maximize opportunities afforded by YouTube to
promote a counter discourse.