Nattawan used the pakhaoma fabric for home décor. One of the first product ranges was pillows, and she later expanded her product line to include teddy bears, scarves, skirts, cushions and bags. Her first shop, at Festival Walk on Kaset-Nawamin Road, was an instant hit when it opened in October 2010, attracting a lot of interest from both Thais and foreigners. Teenagers were also enthusiastic about her products.