Design/methodology/approach – The paper consists of narrative which was co-constructed by the Guest Editor
(third author of the paper) and the co-authors of the original strategy (first and second authors of the paper). A reflective interview was conducted with the first and second authors, who were interviewed by the third author in the summer of 2008. This interview was transcribed verbatim and then used to co-construct the paper that follows. The key questions that the narrative was designed to answer were: why and how was the strategy developed? What was the interplay between national and regional levels of the system? What was the value/impact of the strategy?