We, therefore, consider the relevance of the SPC
in relation to the FT coffee market in France by
studying the relationship between performance on
the FT attribute and customer retention. The
intervening links in this chain may imply a linear,
symmetrical SPC or a nonlinear, asymmetrical SPC.
Furthermore, in our effort to investigate how FT
attributes affect customer loyalty and purchase frequency,
we formulate two main hypotheses.
We, therefore, consider the relevance of the SPCin relation to the FT coffee market in France bystudying the relationship between performance onthe FT attribute and customer retention. Theintervening links in this chain may imply a linear,symmetrical SPC or a nonlinear, asymmetrical SPC.Furthermore, in our effort to investigate how FTattributes affect customer loyalty and purchase frequency,we formulate two main hypotheses.
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