However, these simple tasks are
only tappint the lowest levels of human
intelligence. Are there opportunities to
extend general purpose crowdsourcing
markets to complex tasks that require
significant intelligence or creativity?
Innocentive, for example, has already
shown that some companies may be
willing to pay tens of thousands of dollars
for one-off creative research and
development—however, this represents
a relatively small pool of highly
expert workers and highly motivated
companies.