BUDGET AND COST EFFECTIVENESS
Production costs f60k PR Costs 20k e Fee f30k vehicles When you say'commercial vehicles' you think of vehicles that just serve a purpose we made commercial fun again. The creative was unique(the first ever hotel with rooms made from cars!) and perfectly embodied the qualities the client wished to showcase. However, given the fairly substantial investment on costs, a good idea was not enough the media execution had to be faultless. We covered every angle with creative photography and videography, media attendees and a concept that took Volkswagen into the travel pages, lifestyle magazines and news pages not common ground for any car brand. Finally, this wasn't just a PR success, there were business wins too. Every guest was essentially doing a test drive in a more creative way and we can even link a sale to the activity.