In any grassroots campaign, it is critical to identify the main public audience. In a ballot campaign, the public is obviously a critical component as discussed earlier. Even in other types of campaigns, it is important to have a public audience in mind. Include a section in your campaign plan that prioritizes which audiences your campaign will engage to be successful. Be as specific as possible here: narrowing your focus by age, gender, personal or political interests, geographic location or other defining factors will make your outreach more successful. Prioritizing the key public audiences will help inform the communications and messaging strategy of the campaign.