This was characterised as a more of a hypothetical situation by buyers and suppliers.
That is, both would not opt for this approach when considering strategic partnerships.
The findings by Ramsay (2004) could also be replicated here, as both buyers and
suppliers would express concern regarding the disclosure of strategically relevant
information, loss of power and loss of control in strategic partnerships due to a too
open approach to negotiating and cooperating. Often, buyers would state that inherent
risks would lie in laying the cards on the table from the beginning of the relationship,
and would therefore opt for a more conservative, distributive approach. Therefore,
it was often disregarded as an invaluable strategy, when speaking of optimising the
relationship between buyer and supplier