Firewire is competing in a crowded field that
includes Isle Surfboards, Surftech, Aviso Surf, Board
works Surf, Channel Island, and Lost Enterprises.
Firewire is alone in the reintroduction of balsa wood
to the board rails for added flex response time and
the ability to maintain speed during precarious
maneuvers. Firewire believes it can compete successfully
because its surfboards are far lighter, stronger,
and more flexible than those of its competitors. An
additional selling point is the reduced environmental
impact: Firewire’s materials emit only 2 percent
of the harmful compounds of traditional boards
and recycling excess expanded polystyrene (EPS)
foam has earned Firewire international awards and
acclaim.