Mr. Polegato's fast-growing company soon extended the product range and kept investing in research and development (R&D), leading to the discovery of new technologies. In 1999, GEOX patented an idea to apply their breathable and impermeable technology to garments such as jackets, anoraks, and sports jackets. After a testing phase, the "total breathable look", GEOX's own line of patented apparel, was commercialized in Italy. As the company grew it employed professional managers for production, marketing and distribution.
In 2008, following many years of research in its corporate laboratories and some sales from 2005 on, GEOX launched worldwide a new line of sports footwear that will release the sweat produced by the foot sole during intense physical activity, based on patented “NET System” technology. The brand expression NET® from the English synonym of "mesh" sums up the new technology: a "net sole" coupled with a waterproof, breathing membrane ensuring "supertranspiration" for maximum health and comfort.