When crash test ratings are below standard, managers rethink design and manufacturing processes to improve crash test results. For pharmaceutical companies such as Wyeth, getting more productivity from research and development is a top priority, so Wyeth sets targets and measures how many compounds move forward at each stage of the drug-development process. Managers at most companies, like Wyeth and Sprint Nextel, use a number of different operational metrics to track performance and control the organization rather than rely on financial measures alone. They track metrics in such areas as customer satisfaction, product quality, employee commitment and turnover, operational performance, innovation, and corporate social responsibility, for example, as well as financial results.