In 2006, Daniel Oppenheimer, then a professor of psychology and public affairs at Princeton University, published research arguing that the use of clear, simple words over needlessly complex ones can actually make authors appear more intelligent. The research garnered him the Ig Nobel Prize in literature—a parody of the Nobel Prize that, according to a Slate article by the awards’ creator, Marc Abrahams, and several academics I consulted, is always given to improbable research and sometimes serves as a de facto criticism or satire in the academic world. (Oppenheimer for his part believes he got the award because of the paper’s title: “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.” The title made readers laugh, he told me—and then think.) Ultimately, Oppenheimer says the attention the Ig Nobel brought to his research means it’s now being used to improve the work of students in academic writing centers around the country.