5.8 best practices for online
copywriting............................................131
5.10 summary .......................................136
chapter questions .................................136
5.11 references .....................................137
further reading......................................137
6. Mobile Development ............................139
6.1 introduction.....................................140
6.2 key terms and concepts..................141
6.3 history..............................................142
6.4 why mobile web development?.......145
6.6 how it works....................................149
6.9 case study: Diningout.co.za ............157
case study questions ............................158
chapter questions .................................158
6.10 references .....................................158
further reading......................................163
engage...................................................165