Primary Buyers
Most of your revenue from sale of products or services will come from the primary target market. This market shares common characteristics and behaviors. This market accounts for the highest volume of sales and are most likely to buy now! When identifying your primary target market, be precise in your definition of a “primary buyer” so you can focus your marketing efforts where you will receive the greatest return.
Secondary Buyers
The secondary target market includes future primary buyers, which are those buying at a higher rate within a small market segment and are those who influence primary buyers. Their characteristics and buying behaviors usually differ from those of the primary target market.