Toyota Corolla: It is a compact car, very popular throughout the world since it was first
introduced in 1966. In 1997 it became the bestselling car in the world; in 2004 it was the number
one selling car in the US in its segment with over 30 million sold as of 2007. In the US alone,
more than 7 million Toyota Corolla cars have been sold. Over the past 40 years, one Toyota
Corolla car has been sold on average every 40 seconds. Today, it is manufactured in 16
countries in the world. It has been almost steadfast in face-lifting each generation after two
years, and replacing it with an all-new model every four year. As a result, it has brought in
market its 10th generation model in 2006 in Japan and has been introduced to the US market
since October 2007. This product strategy of Toyota Corolla has helped it to be continuously in
the Star quadruple.