First again thanks for your good work on this. We see real differentiating ideas and wanted to feedback you our thoughts.
Pure cold brew coffee will be our hero product, so this should stand out as much as possible.
As we target coffee professionals and early adopters we need to be kind of cool also.
For bars / nightclubs the design should also fit into a leisure / high class environment.
Deign 01 is very good regarding the readability of “Cold Brew” and the visibility of different formulas.
But still we like design03 most as it fits best to the above mentioned aspects.
It is already a label that can be very powerful regarding shelf visibility and coolness.
What we believe we should think of is improving 2-3 things, hopefully you can try to achieve that:
· In general try to get a higher visibility of “Cold Brew”
· Communication hierarchy can be like design01:
1st TASTE NIRVANA
2nd Cold Brew & Coffee
3rd Thai heritage or Thai single origin
4th formula 03 / 9
· Ring logo & Happiness inside both doesn’t fit the concept so well.
we would only take the TASTE NIRVANA typo instead of the standard logo and replace “coffee” with it
· Then reduce the drawings on top only a little in size to make to box more prominent
· Instead of “origin Thailand” try to put the formula 9 and the 280ml there
· Use the resulting space between the box and the bottom for the variation name, in this case “pure organic coffee”
Please keep during your design work also in mind:
1. Additional mixes possibly coming, e.g.
- vanilla/almond
- coconut water / milk
- nitro
2. Can you therefore already include different colors / variations into your ideas?
3. Get inspiration here: http://www.bowerycoffeeco.com/our-coffees