ABSTRACT
This study has the following objectives: 1). To study the buying supplements (collagen) of undergraduates. Faculty of Business Administration Vocational and 2). To compare the behavior of buying supplements (collagen) of undergraduates. Faculty of Business Administration University of BY majors study This research survey (Survey Research) using a questionnaire to collect data. Data was collected from a business administration student. Undergraduate University of consumed food products (collagen) of 196 people and analyzed with descriptive statistics (Descriptive Statistics) include percentage (Percentage) and hypothesis testing inferential statistics (Inferential Statistics), including Chi-Square. Test results showed that
one. Answerer Most will choose supplements (collagen) All Colly Collagen (Collie collagen) to select dietary supplements (collagen) during the night. There are reasons to choose supplements (collagen), because he is very tasty, most wholesome food supplements (collagen) originates from individuals who helped in the decision to buy is their most and how. Choose supplements (collagen) from a safety point. Essentially, most
2. The hypothesis testing found that undergraduates. Faculty of Business Administration University of Areas of study are different brands who influence buying. And how to choose supplements (collagen) different.