Abstract
Purpose – The purpose of this paper is to explore the relationship between the extent of total quality
management (TQM) implementation and organization performance, and the moderating effect of
co-worker support and organization support on the TQM/performance relationship.
Design/methodology/approach – A questionnaire survey was developed and distributed to a
sample of firms selected from the motor vehicle parts and accessories industry.
Findings – Analysis of the data supports a strong positive relationship between the extent of
implementation of TQM practices and organization performance. This study also found that
co-worker support and organization support moderated the relationship between TQM
implementation and organization performance
Research implications – This study has important implications for managers. First, it motivates
managers (and provides a justification) to invest in the time and resources to implement TQM
programs. Based on the results of this study, the implementation of TQM practices is associated with
enhanced organization performance. Second, evidence from this study signals the importance of
developing an environment or “culture” of support to further enhance the performance outcomes of
TQM implementation. If employees do not feel there is acknowledgement and support from the
organization and from work colleagues, then the implementation of TQM programs may be
sub-optimal.
Originality/value – There is increasing recognition of the importance of human factors in successful
TQM implementation. Within this context, no previous research has empirically examined the
synergistic moderating effect of co-worker support and organization support on the relationship
between TQM and performance.