As has already been noted the insights generated by the culture metaphor have encouraged many managers and management theorists to find ways of managing corporate culture.Most are now aware of the symbolic consequences of organizational values and many organizations have started to explore the pattern of culture and subculture that shapes day-to-day action. On the one hand this can be seen as a positive development since it recognizes the truly human nature of organizations and the need to build organization around people rather that techniques. However there are a number of potentially negative consequences.