H&M cooperation adopted the regular chain in Foreign Direct Investment entry mode in Japan. FDI is the establishment or acquisition of income-generating assets in a foreign country over which the investing firm has control’ (European Commission) Ownership: The most extensive form of participation is 100% ownership and this involves the greatest commitment in capital and managerial effort. The ability to communicate and control 100% may outweigh any of the disadvantages of joint ventures and licensing. However, as mentioned earlier, repatriation of earnings and capital has to be carefully monitored. The more unstable the environment the less likely is the ownership pathway an option. (Anderson, E. and Coughlan, A.T. 1987)