Most traditional jewelry businesses have made their Goodwill (monies) based
on trust and personal relationships. For some reason, even though the jewelry business
has become more corporate, the essential personal touch and faith remain key drivers
in success. All customers, where local or not, would be thrilled to receive a token of
appreciation from the store that they shop in.
- A lovely jewelry box or cloth pouch to store jewelry is a relevant gift to give. Remember
that bulky boxes are not appreciated these days and small fancy storage ideas are
considered a much better option. The uniqueness of the boxes will make the customers
want to retain the boxes for posterity. And the customer will feel special too.
- An inexpensive line of jewelry like a small pendent or ring (from your own store) is
a good idea for those who purchase high value items. The customer is most likely to
wear them and then tell others about where they got it from. Flaunting free gifts is
quite the ‘in’ thing since it positions the customer as a valued customer that is valued
by the store. This word of mouth advertising is probably the best outcome of these
small gifts and there is no way in which you will be able to beat this word of mouth
advertisement.