Market development Including improvement of distributed both Supply Chain from the manufacturer to consumer. Along with the further in the Trade Promotion to establish good relationship with partners. It also developed a marketing campaign to reach the target group. With an emphasis on Music and Sport to a budget with increased more than 10% of the year 2553. It is the focus in the last Premium Brand Portfolio after the three to four years. The company turned to focus on access of beer in the standard segment and economy in brand Tiger and cheer. The distributors Guinness and Kilkenny. Both are the goods under the production of imported beer Diageo