For the spring season’s artist collaboration shu uemura and KYE take you to the center of K-Vibe. Seoul’s hype culture and beauty has become a global sensation. In a new twist, KYE’s Korean fashion sense gets redesigned with shu uemura’s Tokyo edge. The collection tells the story of K-beauty vibe: the new era’s youthful brigade through playful iconography as seen through the eyes of KYE and shu uemura, two creative forces that showcase Asian beauty style to the world.