Neuromarketing is a very new discipline that is increasingly capturing the attention of marketers and is getting more and more legitimate. In 2006, it almost seemed like science fiction. If you’re interested in learning more about neuromarketing, check out “Brainfluence: 100 Ways to Persuade and Convince
Consumers with Neuromarketing”. It’s a book that every marketer, salesperson or business owner should read. Even Guy Kawasaki (author of Enchantment and former chief evangelist of Apple) highly recommends it.
So what exactly is neuromarketing? It leads with the premise that our subconscious (the emotional part of our brains) makes buying decisions in a matter of split seconds. By studying our brain’s reactions to different brand stimuli, marketers can design better products, create better brands, or even simply communicate more effectively in order to attract and serve people and consequently get them to buy more. Neuromarketing uses technology to measure consumers’ brain activity when interacting in different ways with a brand, in order to basically inform the brand’s 4Ps