Discussion
Quality of information cannot explain the discernable differences in decision makers’
attention to various projects, nor can delayed projects explain variations in attention
patterns. Based on prior normative research in product development, it was expected
that rich information would produce a smoother process and less attention to ongoing
and well-known projects (Cooper, 2001). This was not the case here. Instead, other
factors were responsible for the variation of attention.
New projects entering the corporate portfolio provided the single most significant
and important effect on attention. The second most important parameter was project
ownership. Depending on whether a project is new or already exists in the corporate
portfolio, the duration of the discussion could be prolonged with a factor between eight
and 20. It was seen that new projects attract more attention than any other project
feature analyzed here. Decision makers might allocate attention to new projects since
they might be aware that early criticism is both more influential and easier to deliver
than are questions to projects already accepted and in need of tough decisions (Cooper,
2001; Balachandra, 1984; Balachandra et al., 1996).
Discussion
Quality of information cannot explain the discernable differences in decision makers’
attention to various projects, nor can delayed projects explain variations in attention
patterns. Based on prior normative research in product development, it was expected
that rich information would produce a smoother process and less attention to ongoing
and well-known projects (Cooper, 2001). This was not the case here. Instead, other
factors were responsible for the variation of attention.
New projects entering the corporate portfolio provided the single most significant
and important effect on attention. The second most important parameter was project
ownership. Depending on whether a project is new or already exists in the corporate
portfolio, the duration of the discussion could be prolonged with a factor between eight
and 20. It was seen that new projects attract more attention than any other project
feature analyzed here. Decision makers might allocate attention to new projects since
they might be aware that early criticism is both more influential and easier to deliver
than are questions to projects already accepted and in need of tough decisions (Cooper,
2001; Balachandra, 1984; Balachandra et al., 1996).
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