A.M. Cassandre
One of the most successful designers of the time was Adolphe Mouron Cassandre, who won first prize at the Exposition in Paris in 1925 for a poster entitled Bûcheron, and who continued to create striking posters throughout the period. Born in Ukraine in 1901 to French parents, he moved to Paris to study art in 1915 and had aspirations to be a painter. Initially turning to graphic design as a quick fix financially, he surprisingly grew to prefer the poster as an art form as it “gave the painter the golden opportunity to communicate with the large public.” His work continues to be appreciated and mimicked throughout the world, and he interestingly designed one of the most famous icons; the Yves Saint Laurent monogram in 1963.