But the moral economy of CSA cuts both ways for farmers’ earnings. One of the variables that is most strongly associated with earnings (and profitability in general) is the percentage of total farm sales coming from the CSA—but the relationship is negative (and significant at the one percent level) in both the model and the bivariate correlations. The more the farm relies on CSA for sales, the lower the earnings (r = −0.4, p = .01) and the less likely it is to be profitable (r = −0.29, p = .03). Figure 1 depicts this relationship—the full circles (representing high proportions of total sales from the CSA market channel) are more likely to be lower on the y-axis (earnings) and of a darker gray (which signifies breaking even or operating at a loss). This is a puzzling contradiction, since CSA was originally conceived of as a win-win situation that would pay farmers a fair wage in addition to fulfilling other goals.