With respect to the factors, “network activity”, this showed the expected positive influence in IFU (ˇ = 4.03; p < 0.01***).In turn, “Internationalisation” was also found to be a strong predictor of IFU (ˇ = 5.69; p < 0.01***). Regarding the partial indexes, it is worth noting that “experience in social media” confirmed the expected positive (ˇ = 0.01; p < 0.1*) in the use of Facebook as a disclosure strategy.