The aim of this thesis is to analyse the relationships between product placement in
recreational TV programmes and mass consumption. In order to explore the
relationships, the researcher divided the research goal into four research questions.
What kinds of products are the most influential product placement types in these TV
programmes? With the increasing number of product placements, will their
effectiveness remain unchanged? What are the dominant advantages of product
placement in audiences’ minds? What is the future trend of product placement with
changing mass consumption?
The researcher has chosen a questionnaire