Stick to your core values. We are focused on producing and using packaging materials that are recyclable in today's recycling infrastructure — an infrastructure we are heavily invested in. And we think it is most effective for our business to use packaging materials that are effective across the array of products we produce. We kept these core convictions top of mind and gave the R+D process time to accomplish them.
Steer clear of greenwashing. Many companies are trying to capitalize on the growing consumer interest and demand for products and businesses who act responsibly. We all need to be clear about or goals and progress to date, and not be afraid to be transparent throughout our journey toward constant improvement.