Many of Cognizant’s employees are young and they appreciate the opportunity to use social media to build their personal and professional networks both inside and outside the company. All projects and project managers are rated on how well they use social media, and Cognizant regularly analyzes the strength of its employee networks. By looking at who has a large number of followers, managers can tap into these people to help spread new ideas or get feedback from across the organization. CEO FrankD’ Souza contributes regularly to blogging forums and uses blogs to communicate new initiatives and get feedback.