Advantages of a Matrix:
• improves decision-making by bringing a wide range of expertise to problems that cut across
departmental or divisional boundaries;
• replaces formal control by direct contact;
• assists in the development of managers by exposing them to company-wide problems and
decisions;
• improves lateral communication and co-operation between specialists.
• suits rapidly changing environments because the equal balance of power between functional
and product management aids communication and co-ordination.
• facilitates adaptation to unfamiliar and unexpected problems. People can be flexibly
relocated across products or projects, aiding the speedy implementation of new ones.
Employees have the opportunity to develop either functional or general management skills.
• it is useful for medium-sized organisations with a medium number of products or for taskcentred
organisations.