One of the main obstacles many healthcare entrepreneurs have in growing their practice is a belief they have to first rent an upscale office, have a bells-and-whistles website, write a blog and other costly investments before they can be successful.
It's not the trappings of business that make prospective clients take us seriously. It's our ability to inspire clients to know, like and trust us, based on the service and value we provide. I started small and eventually opened a multi-therapist office that I and my clients love, but even so, it's not big, fancy or high-end. In fact, it is completely outfitted in a charming and comfortable style - with thrift store décor! To this day, after nearly 40 years in private practice, I choose to spend my money on trainings and travel, rather than fancy office furniture. This is why I want to share a few simple tips to stretch your start-up dollars and attract high-quality clients, without breaking the budget.