Shooting for the music video began on February 22, 2013, and was continued into March.[9][unreliable source?] The official music video was released on April 16, 2013.[10] The video was created by visual artist Jam Sutton.[citation needed] The video features a mostly black-and-white setting, including police running through mist, owls with yellow and red eyes flying in suspended motion, Banks riding a mechanical bull, a rotating Yin & Yang symbol, a disembodied hand with an eye embedded in the palm floating in mid air and Banks with mouths for eyes