greater trust in Facebook but not MySpace than those who did not
have social networking profiles. We also found that whether
among those with Facebook profiles, MySpace profiles, or those
with both Facebook and MySpace profiles, that Facebook had
greater trust ratings than MySpace. This may be because up until
late 2006, Facebook was restricted to students while MySpace
was open to all Internet users (Jesdanun, 2006). Based upon social
contract theory, this greater level of trust for Facebook than
MySpace can occur because consumers of social networking profiles
do not believe that their contract with Facebook has been
breached and hence maintain a level of trust. However, for whatever
reason, consumers of social networking profiles believe that
their contract with MySpace has been breached and hence do not
maintain the same level of trust that is given for Facebook.