nature does not change although their qualities may change. As Mesle (2008: 44) noted, the sub- stance-cum-quality view of reality and the subject- predicate structure of language are closely con- nected. When one says, for example, "3M Corporation is an innovative firm" (Garud, Geh- man, & Kumaraswamy, 2011), "3M Corporation" is the subject and "innovative" is the quality or pred- icate. Even if qualities do change, the subject may remain unchanged—for example, 3M may cease to be "innovative," but it will not stop being "3M." In contrast, Heraclitus viewed reality, not as a constel- lation of things but as one of processes. He argued that substantializing nature into enduring things
(substances) is a fallacy because these are consti- tuted by varied and fluctuating activities: "Process is fundamental: The river is not an object but an ever-changing flow; the sun is not a thing, but a flaming fire. Everything in nature is a matter of process, of activity, of change" (Rescher, 1996: 10).