A third critique of the approach comes from sociologists who dislike, a priori, the generally positivist nature of the approach. Peterson replies, "If production studies run the risk of eliminating 'culture' from the sociology of culture, researchers who focus on the content of cultural products run the risk of...taking the 'sociology' out". Clearly, these differences are based on metatheoretical tastes concerning the purpose of social theory (see chapter 1. Along these lines, it might be noted that the production of cultuer approach provides many insights into economic sociology (industries, organizations, occupations, and markets.) While not a critique, per se, this comment highlights the fat that the approach engages a particular set of questions, some from other sub-disciplines in sociology, that are not shared by all sociologists interested in art.