This study aims at presenting the coffee consumer profile, the way the choosing and
purchasing of the different types of coffee on the market is done, and the way coffee made
notoriety is determined.
The target population consisted of all the people aged over 18 and living in Timisoara.
The sampling method we used was the quotas method. In applying this method, we started
from the characteristics of the target population (e.g. age, sex, occupation, etc.).
Sample size varies depending on the thrust threshold and on the accepted error. The
way the questionnaire was applied consisted in a field survey, i.e. questioning people outside
the shops.