Consequently, organization design must take into account that creative problem
solvers can choose from among many different work environments. Some individuals
may form startups to tackle a particular problem; others might choose to work by
themselves and dedicate their efforts to answering a research question; and still others
may seek out a community of like-minded individuals. A key issue here is how to
induce such diverse individuals to apply their skills to a given set of problems in ways
that allow their efforts to be linked and aggregated into a coherent whole. Some problem
solvers might prefer working on their own problems while others may choose to solve
problems for others, all motivated by intellectual curiosity, financial compensation, fame,
or any combination of those and other factors (von Hippel, 2005). Whatever the case,
there are two common threads that distinguish these diverse individuals from agents
Consequently, organization design must take into account that creative problem
solvers can choose from among many different work environments. Some individuals
may form startups to tackle a particular problem; others might choose to work by
themselves and dedicate their efforts to answering a research question; and still others
may seek out a community of like-minded individuals. A key issue here is how to
induce such diverse individuals to apply their skills to a given set of problems in ways
that allow their efforts to be linked and aggregated into a coherent whole. Some problem
solvers might prefer working on their own problems while others may choose to solve
problems for others, all motivated by intellectual curiosity, financial compensation, fame,
or any combination of those and other factors (von Hippel, 2005). Whatever the case,
there are two common threads that distinguish these diverse individuals from agents
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