Maybelline has released several new products, including 'Eye Studio' collection for eye products, Fit Me' collection for foundation/facial products, and new Color Sensational shades for lips. Currently, Maybelline is the Official Makeup Sponsor of Mercedes-Benz Fashion Week Some more popular products are the simple "Baby Lips', which are a tinted, moisturizing lip balm with SPF 20, or the "Dream Fresh BB Cream', which is a tinted moisturizer.