This case study on Aragon, could contribute to expand the existing literature on sustainable rural tourism, in the line of the triple line sustainability in rural tourism [2]. These findings, which can be used as key explanations for the three fields referred above: economy, environment and social, which is the focus of our research, could add some literature to the field of sustainability in different issues: economy; environment; social and cultural; human factor; sense of hospitality; the pride of being Aragonese; slogans as methods of persuasion; and cuisine.