If the company has a strong and well-understood service guarantee that its customers can and do readily invoke, everyone in the organization can learn much about the service delivery system from its use. Embassy Suites, for example , takes its guarantee so seriously that it has created multiple ways to inform guests about the guarantee, such as posting it on a lobby sign and having it mentioned by the person taking the reservation, the van driver, and the front desk agent. Using multiple means increases the likelihood that the guest will know about the guarantee and its message of quality, believe that guarantee is real, and use it when things go wrong.