attention to the center of global industrial
production and new economic energy. There are,
for example, China, Russia and India. They opened
up for foreign investors and bourgeois who have
their power to buy. This grew rapid. In addition,
in 2015, AEC would change ASEAN to the region
having free fl ow of goods, capital and labor.
And inevitably, this impact would happen to
the direction of economic and social developments
of Thailand in the future. So, it is necessary for
human resources preparation of the country and
for upgrading many business mechanisms for
upcoming co-operation and competition. (NESDB,
2012)
These present developments aim at playing
signifi cant roles on corporate governance and
increasing interests in the researcher groups
in accounting and business managerial fields.
Nowadays, numerous researches deal with
the corporate governance adopted for several
companies around the world, mostly in the
United States of America (Jun-Koo Kang, Anil
Shivdasani (1995), Flora, F. Nui (2006), Yadollah
Dadgar, Rouhollah Nazari (2012). Their fi ndings
indicated positive relationship between corporate
governance adoption and earnings or net earnings
of important fi nancial fi gures which play signifi cant
role on setting the share prices of the fi rms from
Richard G. Sloan (1996). Its positive to increasing
share prices of the company that the fi nancial
community has its high confi dence that the future
earnings of the company will continuously grow.
Fan and Wong (2002) examined the structure of
shareholding related to earnings and compensation
of all 977 companies in Eastern ASIA and found
the confl ict between agent and control of fi nancial
report. The accounting data on shareholding that
on the contrary affect strategic report on earnings
management in a long term (meaning making-up
of accounting fi gures), refl ected the increasing
earnings quality effective to total corporate return.
The purposes of this research are:-
1. To examine the direct effect of corporate
governance mechanisms infl uential in earnings
persistence of the fi rm.
2. To examine the direct effects of corporate
governance mechanisms infl uential in accounting
data measured by the total return of the fi rm.
3. To examine earnings persistence infl uential
in accounting data directly measured by the total
return of the fi rm to check whether corporate
governance mechanisms get directly infl uential
in earnings persistence indirectly effective to
accounting data measured by the total return of
the fi rm.
Motivation
The objectives of this study are to check the
corporate governance infl uential in earnings levels
and total return of the companygiven accounting
informativeness of turnover declaration in Thai
Capital Market, referring to the system of corporate
governance mechanisms based on the confl ict of
agent interests in 2010–2012. This study used the
earnings persistence system as proxy of corporate
earnings level. Eugene F. Fama (1970) stated that
market effi ciency infl uenced future earnings. Apart