Dear
It has been so long since we have had the opportunity to
be of service to you, that I have begun to wonder if
perhaps, we have offended you in some way in the past.
If this is the case, I would greatly appreciate knowing
what happened. In fact, if you have any grievance with
our firm, I wish that you would call so that we might
discuss the problem.
Format of the Letter
A business letter of introduction follows a format that has been presented below. By going through the same, you will be able to know, in general, about how one should proceed to write an introduction letter.
Name
Your Organization
Your Address
Date
Name of Addressee
Name of Organization
Address
Reference: Give a brief reason for the purpose of writing this letter. This can vary depending on your needs. While some may be introducing a new product to their customers, several others may be informing about their business to their potential clients.
Salutation/Greetings:
Dear Mr./Ms.:
In the introductory paragraph, you ought to mention about your company (if you are introducing it to customers and clients). Include information, like who owns the organization and what has been phenomenal about this firm. In case, you are introducing your business to new clients to attract funds for business expansion, you must begin with an emphatic introduction stating the firm's year of formation and establishment.
In case, you have given some documents along with this letter, state in brief about them in this paragraph.
In the third paragraph, you can summarize your products USP or your firms' USP. You can further thanks the addressee for considering his time and efforts to read your letter.
Lastly, give a detailed address, and contact number, so that you can be contacted in case the client, investor, or customer wants to do business with your firm.
Yours sincerely,
(Your name)
Template for Reference
The following example will help you to know how to write an introduction letter.
Mark Jenkins
Team Leader, Technical
Investa Pvt. Ltd.
283 - 28th Street
Massachusetts
Date: May 26, 2012
Investa Pvt. Ltd.
474 - Wall Street
353 - 6th Street
Massachusetts
Reference: Introduction to the firm Investa Pvt. Ltd.
Dear Mr. Pattison:
The purpose of this letter is to introduce to you, the firm, Investa Pvt. Ltd. that has been active in the investment business since the year 1990. We are proud to inform you that we have some of the biggest clients spread all across Europe and U.S., and we have been successful in providing them with efficient services, ensuring that our investment strategies offer maximum returns.
Along with this letter, we have enclosed brochures, documents, and information pamphlet about our firm. After going through these information sources, you will be able to know that we are working in diversified investment fields, like mutual funds, equity shares, life insurance, etc. We offer our services after thorough counseling with our clients and by charging a nominal fee.
We are fully aware that you must be investing in some other options of investment, and you might need time to think about our firm. We, sincerely acknowledge your time and efforts for reading this letter.
In case, you are interested to know anything about our firm, feel free to contact on the address and contact details given in the brochure.
Thank you.
(Signature)
Mark Jenkins