The other solution to effective improvement of customer care is through a joint ownership of a company’s essential business function. Marketing, human resource, and customer service are important business functions of any company such that whenever a problem occurs with one of the function, there is need to have a collective ownership by all the three departments in order to fix the problem (Smith, 2009). When such a problem is solved by the triad, then effectiveness of the solution is optimized. There is also need to focus on strategically important customers (Smith, 2009). A company needs to collect data of all its potential customers and develop strategies of attracting them and sustaining their loyalty (Smith, 2009).